Landing Page – A Stupendous Way to Describe Your App:
From any user or customer perspective, your app was born on the day you made it live. But, being a user, he/she will never know the humongous amount of hard work you have put in the building the app- Pre-launch, launch, and post-launch. This kind of scenario especially arises if you are a startup. Even though you have a fantastic idea and trying to bring the idea into reality, but how will you let your prospective customers know the caliber of the app and what wonders it can do?
Exactly this is where landing page comes into the picture. Who said landing page is only for websites? Whether it is for an app or website, a landing page is an introductory part for your app or website users, describing the each step of your end product. There have been a lot of discussions happening lately on the importance of having a landing page for a mobile app (Including mobile app developers), but whoever is saying it is not that important or important at all, are indeed not familiar with the upside trajectory of it.
Mainly, it creates the needed drone for your app before even it’s launched. Marketing your app actually starts from the day you had an idea about smartphone app development. Right from pre-launch marketing activities to the day it goes live or available in Play Store/App Store, you have to maintain the excitement level up for your users.
Here are a few reasons why your app should have a landing page and how it helps in making your app a successful one.
- Story Line is a Must
This step has to collaborate with the app’s strategic planning step. As soon as you nail down the idea of building an app and bringing all its branding materials together, it will help customers know about your app long before it’s launched. Showing your app’s brand strategy such as selection of logo, color palettes, etc. will create interest in people to know more about your app. You can also have some introductory teasers and registration forms.
In addition to creating interest and excitement in people, it helps to make your app better if your customers have some suggestions about logo color, typography, etc. This way you can connect with your users in a great way right from day one.
As a business owner, you really need to know the conversion rates of your app. How many prospective customers are turning into potential ones at the end of the day? So in order to enhance your app’s presence on Play Store and App Store, you indeed need to learn despite having 1000 visits why only 30-40 downloads are taking place.
Otherwise, you keep hitting the arrows blindly and you end up by spending a lump sum money on something that never gave you good ROI.
In order to avoid such disasters, a landing page can help you in maintaining real-time details about such numbers and ultimately you can make better decisions and see what strategies work and what not.
- The Beta Testers Feedback
Now it’s time to seriously increase interest in your potential users by relieving some more interesting things about your app and looking for potential users to provide some good user feedback. You can start providing details about app’s unique features, a couple of screenshots, etc. Try to get more innovative in your promotional content with super eye-catching graphics and 2-minute video promos.
Simultaneously, you should begin creating social media networking platforms. Make sure your landing page includes all social media channels links like Facebook, Twitter, Instagram, LinkedIn, etc. and other online platforms you have for your app. It is essential to bring all major social media channels at one places that your users will have the feasibility to share with their network.
Another type of user feedback comes from analyzing the raw data that your users provide you after checking out your landing page. They may reach out to you by interacting with your marketing messages. You can try a wide range of messages on your landing page and other social media platforms before your app launch to discover the kinds of marketing stuff your customers are comfortable with. So that you can have 100% control and easily manage on how and what you show on your landing page, you get more chances to check what your customers will respond to. Out of all, Google Analytics helps you in analyzing how your users are utilizing your site. Later, you can use this information to find out what resonates with your users before you do something big for downloads on the app launching day.
- Referral Information
Even though there are numerous tools, you can’t actually get the referral information from anywhere. Such tools will be able to provide the referral information only if you particularly generate links that are used for marketing. Despite doing all this process, there are chances for you to lose you organic referrals. With the help of a landing page, you can get all such information via Google Analytics.
- The Story of App Launch & Beyond
There’s more to it than what it looks like. Once your app is available on Play Store and App Store, there should be every little detail about your app and that includes support, cost plans, a press kit, and a direct link to download and install your app from the stores. Keeping on adding content to your website until you get a good number of user reviews and links to articles about the content related to the app.
However, the landing page is one of the great approaches we can utilize for positioning of the app. Users will struggle with the usage of the app if they fail to find even the most basic landing page and in this process, it doesn’t take much time for your app to get lost in the millions of apps in stores. So by having a landing page, you can let your users know the story behind your app, how to use it, and also keep them intrigued about what’s coming next.